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tsuginojibun:

baileyeverywhere:

newsweek:

Japan’s biggest pop star isn’t even a real person—she’s a hologram.

Neojaponisme has a really good series on the decline of popular consumption in Japan, but the fourth installment more or less directly addresses this (using not whatsherface above, Hatsune Miku?, but AKB48 and Arashi): viz., that the overall severe decline in raw numbers of people consuming culture means that the very devoted niche fans of something like this—let me repeat that Hatsune Miku is created for an audience that is a strictly delimited niche even within Japan—are able to propel it to what ends up being stardom, for lack of a better term.

You know her name cause she’s TEH BIGGEST POPSTAR IN JAPAN.

Let’s hope Newsweek takes the hint, as The Atlantic did. :) I hate it when niche stuff like this gets broadcast out as Orientalist “Japan so clazy” bullshit.

Hatsune Miku is also representative of the perfect niche for foreign magazines to latch onto. because her fanbase is heavily internet-based, which bleeds quite easily into foreign countries, where the internet is more mainstream compared with Japan (where, as the neojaponisme article describes, it is more “nerdy” and “techie”)

she also fits the creepy-anime meme re:Japan that American newspapers love to latch onto sometimes. OMG how weird is Japan?!?

(via kaybee-in-la)

  1. spendaddy reblogged this from newsweek
  2. holomusic reblogged this from newsweek
  3. traditionalmarriage reblogged this from newsweek and added:
    Hahahaha, Vocaloid. “I like her a lot more than the other musicians nowadays, because she’s not a part of the latest...
  4. reshaud-franchize reblogged this from newsweek
  5. benbryan reblogged this from newsweek
  6. onisjim reblogged this from newsweek
  7. rosamour reblogged this from newsweek
  8. chocolatapple reblogged this from hanabi
  9. hanabi reblogged this from aquaticambience and added:
    #melissa what is this with you and your friends from that camp and intelligent takedowns of silly newspapers NOTHING...
  10. aquaticambience reblogged this from kaybee-in-la and added:
    Hatsune Miku is also representative of the perfect niche for foreign magazines to latch onto. because her fanbase is...
  11. interspeciesinternational reblogged this from ratak-monodosico and added:
    Welcome to the New Flesh
  12. kaybee-in-la reblogged this from baileyeverywhere and added:
    You know her name cause she’s TEH BIGGEST POPSTAR IN JAPAN. Let’s hope Newsweek takes the hint, as The Atlantic did. :)...
  13. ratak-monodosico reblogged this from newsweek and added:
    Japan’s biggest pop star isn’t even a real person—she’s a hologram.
  14. sunshine-lady reblogged this from newsweek
  15. theinternationalscholar reblogged this from newsweek
  16. businessoutsider reblogged this from newsweek
  17. echomoon reblogged this from gallifreygal
  18. noellejt reblogged this from newsweek and added:
    Ok, I know that there are deep sociological implications - not to mention psychological, philosophical, and...
  19. gallifreygal reblogged this from newsweek and added:
    I guess this is in response to all the hoopla over the Tupac hologram at Coachella. Yes, yes, Japan’s had virtual idols...
  20. captainrobocop reblogged this from slacktory and added:
    Anybody surprised by this (Japan’s firstness) clearly doesn’t understand Japanese pop culture. Shit’s been happening in...
  21. nathanreese reblogged this from newsweek
  22. ourparalleluniverses reblogged this from newsweek


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